Negative reviews are frustrating for businesses, but many make the problem worse with how they manage and respond to the … More

Being great at social media is challenging, but being decent at it is easy. Unfortunately, being awful at social media … More

Hashtags are vehicles that drive new traffic to your Instagram Posts.  Without Hashtags or selecting a Location in your posts, … More

Want to be an Instagram Influencer?   Avoid sending red flags. Over the past few years, I have hired and managed … More

My Instagram feed is full of want-to-be Instagram Influencers, Instagram storying their life away,  posting stories every hour or two, … More

I started out in Social Media Marketing in 2008.  Back then, businesses had to be convinced that they needed to … More

I am a social media consultant.  When a company reaches out to me, almost every time, it is because they … More

Did you notice a significant drop in your engagement on Instagram?  Fewer likes per post?  Fewer comments?  Slower follower growth?  … More

Did you know that when you “like” your friends business page, you’re probably hurting their page? We all have friends … More

It is said that, “you never get a second chance at a first impression.” That is true for your Instagram … More

The area of of using automation and third party apps, tools and software for social media is dying quickly.  If … More