I started out in Social Media Marketing in 2008.  Back then, businesses had to be convinced that they needed to … More

I am a social media consultant.  When a company reaches out to me, almost every time, it is because they … More

Did you notice a significant drop in your engagement on Instagram?  Fewer likes per post?  Fewer comments?  Slower follower growth?  … More

Did you know that when you “like” your friends business page, you’re probably hurting their page? We all have friends … More

It is said that, “you never get a second chance at a first impression.” That is true for your Instagram … More

The area of of using automation and third party apps, tools and software for social media is dying quickly.  If … More

Don’t use images that you do not have the rights to. When you go to google images and grab a … More

You’ve created a new Instagram Post.  You want it to get a few likes quickly, so you post an IG … More

Instagram presents a great opportunity right now for most people and brands.  It is the network that you can grow … More

When you hear a Social Media “Guru” or “Expert” say “all businesses must,” or “go all in on (insert Social … More