Negative reviews are frustrating for businesses, but many make the problem worse with how they manage and respond to the … More
Category: Business, Social Media & Marketing
3 Mistakes Businesses Make on Social Media
Being great at social media is challenging, but being decent at it is easy. Unfortunately, being awful at social media … More
Social Media Marketing Mistakes Real Estate Agents Make
There are few people that are more willing to put money behind new and creative marketing ideas as Real Estate … More
How to Use Instagram Hashtags
Hashtags are vehicles that drive new traffic to your Instagram Posts. Without Hashtags or selecting a Location in your posts, … More
Instagram Influencer Red Flags
Want to be an Instagram Influencer? Avoid sending red flags. Over the past few years, I have hired and managed … More
Attention Want-To-Be Instagram Influencers: Don’t IG Story Your Life Away!
My Instagram feed is full of want-to-be Instagram Influencers, Instagram storying their life away, posting stories every hour or two, … More
Social Media Marketing: You Get What You Pay For
I started out in Social Media Marketing in 2008. Back then, businesses had to be convinced that they needed to … More
If You Don’t Have Your Sales Process Down, Marketing Won’t Help
I am a social media consultant. When a company reaches out to me, almost every time, it is because they … More
Why your Instagram Engagement Dropped this Month (and how to respond to it)
Did you notice a significant drop in your engagement on Instagram? Fewer likes per post? Fewer comments? Slower follower growth? … More
How to (and not to) Support your Friends Business on Social Media
Did you know that when you “like” your friends business page, you’re probably hurting their page? We all have friends … More
Instagram Bio Tips
It is said that, “you never get a second chance at a first impression.” That is true for your Instagram … More
Social Media Automation is Dying
The area of of using automation and third party apps, tools and software for social media is dying quickly. If … More